Selling on Facebook
Many people use Facebook to market their Paparazzi business. There are many techniques to properly utilize this arena, and I suggest reading marketing blogs and watching videos for ideas. Until you figure out what works for you, it’s smart to get yourself visible online immediately, and as a bonus…. It’s free!
The purpose of your business page is to make your business viewable and searchable by the public. This is a great place to put snippets of information about you and your business. Add posts of jewelry ensembles, corporate specials, and lots of fun information that lets your personality shine through. Your page is there to show your future customers and team members how involved and up-to-date you are with your business. You also have the option to run Facebook parties from your business page as an “event”. When naming your Business Page, be sure that you put YOUR NAME FIRST and then your business name. For example, mine is Colleen Menning - Bedazzle Me Pretty mobile Fashion Boutique. You want your name first so people can find you easily. This is part of branding yourself and is very important when creating your page. This goes for your VIP group too.
To make a business page on Facebook, type “create a page” in the Facebook search box. You can choose whatever options you find most fitting for your situation. If you need detailed help, there is a YouTube video you can watch below.
The purpose of your business page is to make your business viewable and searchable by the public. This is a great place to put snippets of information about you and your business. Add posts of jewelry ensembles, corporate specials, and lots of fun information that lets your personality shine through. Your page is there to show your future customers and team members how involved and up-to-date you are with your business. You also have the option to run Facebook parties from your business page as an “event”. When naming your Business Page, be sure that you put YOUR NAME FIRST and then your business name. For example, mine is Colleen Menning - Bedazzle Me Pretty mobile Fashion Boutique. You want your name first so people can find you easily. This is part of branding yourself and is very important when creating your page. This goes for your VIP group too.
To make a business page on Facebook, type “create a page” in the Facebook search box. You can choose whatever options you find most fitting for your situation. If you need detailed help, there is a YouTube video you can watch below.
Live Videos
When going live on Facebook to sell your jewelry, make sure you are going live from your BUSINESS page. This page is public and will allow more people to connect with you. You can then direct new customers to join your VIP group for more shopping. Do not go live or sell on your personal page. This is against FB policy and you could lose your account so don't risk it.
How to Survive on Facebook Live
Consistency
One of the biggest things is to post consistently. Make a schedule and keep to it.
Krystal hosts Live events even when on vacation. “I still would go live from our hotel room,” she says. In fact, she sites consistency as the number one way to help your post gain views.
TimeThere’s a sort of “sweet spot” in regards to run-time. You don’t want to stream for 15 minutes because you won’t attract enough viewers.
Stream for too long and you’ll lose them. Something that viewers appreciate is shows don’t run too long. A good run-time is around one hour, but no more than three.
SharesSharing posts is Facebook’s bread-and-butter. Sharing helps to get your marketing message in front of a larger crowd. Even better, it increases potential buyers’ trust in you, since most people won’t share the post of a business they don’t like.
CommentsEncouraging comments and interactions helps draw viewers in and makes them feel like a part of a community, rather than just customers being sold to.
For another, it helps make your Live shows more visible on Facebook. It’s part of the algorithm. More comments means you’re someone of interest, so Facebook will place you on more news feeds.
Be YourselfA tip that’s often forgotten but still important? Just be honest. Sellers agree that if you love something, and you’re authentic, it will shine through, and that will attract people. Being honest and passionate about a product makes buyers invested, and can not only draw them to your stream, but also help drive sales.
These tricks will help you get started in your livestreaming journey. However, there’s a lot that goes into running a successful livestream, including the more technical side of a stream , like having a compatible camera and lighting setup.
We’ve compiled a checklist to help you prepare before your livestreams, to make sure everything’s ready to go.
With easy-to-use, free platforms like Facebook Live, what do you have to lose? Give livestreaming a whirl, and see what it can do for your business.
Click Here for printable, reversible numbers for your FB Live sales.
Click the image below to read this great article on FB Live Videos!
How to Survive on Facebook Live
Consistency
One of the biggest things is to post consistently. Make a schedule and keep to it.
Krystal hosts Live events even when on vacation. “I still would go live from our hotel room,” she says. In fact, she sites consistency as the number one way to help your post gain views.
TimeThere’s a sort of “sweet spot” in regards to run-time. You don’t want to stream for 15 minutes because you won’t attract enough viewers.
Stream for too long and you’ll lose them. Something that viewers appreciate is shows don’t run too long. A good run-time is around one hour, but no more than three.
SharesSharing posts is Facebook’s bread-and-butter. Sharing helps to get your marketing message in front of a larger crowd. Even better, it increases potential buyers’ trust in you, since most people won’t share the post of a business they don’t like.
CommentsEncouraging comments and interactions helps draw viewers in and makes them feel like a part of a community, rather than just customers being sold to.
For another, it helps make your Live shows more visible on Facebook. It’s part of the algorithm. More comments means you’re someone of interest, so Facebook will place you on more news feeds.
Be YourselfA tip that’s often forgotten but still important? Just be honest. Sellers agree that if you love something, and you’re authentic, it will shine through, and that will attract people. Being honest and passionate about a product makes buyers invested, and can not only draw them to your stream, but also help drive sales.
These tricks will help you get started in your livestreaming journey. However, there’s a lot that goes into running a successful livestream, including the more technical side of a stream , like having a compatible camera and lighting setup.
We’ve compiled a checklist to help you prepare before your livestreams, to make sure everything’s ready to go.
With easy-to-use, free platforms like Facebook Live, what do you have to lose? Give livestreaming a whirl, and see what it can do for your business.
Click Here for printable, reversible numbers for your FB Live sales.
Click the image below to read this great article on FB Live Videos!
VIP GRoup
Your VIP group is where you can get personally connected with buying customers. Invite your people to your group after their first purchase. Explain to them that members of your group get to have “first dibs” at purchasing all of your newest inventory, including Fashion Fix items. Do LIVE videos regularly to engage and sell even more in your VIP group!
Here are 8 Creative Tips For Keeping Your Facebook Group Engaged:
The success of your business is very tied into how you handle your social media presence. Facebook groups are especially important when it comes to promoting your product and building a team.
Because Facebook is constantly updating and adjusting its algorithms for things like advertisements and posts, it can be hard to get the most out of your time if you're still using tactics that are probably a bit outdated.
If you're worrying over a lack of engagement in your group, that can take away from letting your passion and love for what you do really shine through. To help take some of the worry and stress out of your content creation, we've curated 8 fun ways to get your Facebook group engaged and keep your business thriving.
1. Take Advantage of Live Streaming - When it first rolled out, the live video feature definitely had some bugs that needed to be worked out. However, now that the feature has been around for awhile, it's a great way to get your group excited and engaged.
If you're at an exclusive conference, for example, you can give group members a sneak peek into what's happening behind the scenes. You can also take inspiration from Reddit's extremely popular “Ask Me Anything,” usually just shortened to AMA, posts. This means you will set up a date to do a live stream and let users pick your brain on any topic for a set amount of time.
2. Ask Fun, “First Date” Questions - The best way to get people interested in what's going on is to ask them about themselves. You can use a photo to catch the reader's attention and caption it with a related question that users can answer. Questions like “What kind of breakfast cereal would you be?” and “Which Crayola color describes your personality best?” are quirky and lead to conversation-starting engagement.
When you post these questions, make sure to answer them yourself, and reply back to those who leave answers too.
3. Make Yourself a Meme - Facebook is full of memes, and they always get positive reactions. They're easy, funny, relatable and effortless to share. Don't be afraid to post funny, relevant memes to your group a few times a week.
A more creative way to use memes is by making yourself into one. Check out some of the more popular memes in your feed, and if you can, create a quick, witty caption to go with a photo of yourself. There are even simple, free “meme generator” sites that can take your text and photo and make them into a shareable image.
4. Opt for Quality Over Quantity - Lots of businesses push the idea that more posts means more activity, but that's actually not true. Your followers can get burned out pretty quickly if you're posting every day or even multiple times per day.
Instead of trying to fill up your feed with content, take a little bit of time and decide which types of posts you like to engage with the most. Aim to make three to five of those types of posts every week, and you'll most likely see people getting excited about your group again.
5. Have Fun With Pop Culture - If you can manage it, tying in your products with current events and pop culture references is a great way to get creative with your marketing. You should definitely stay away from potentially controversial topics like politics, and of course, you should exercise tact above all else, so use your best judgment here.
However, linking your energy supplements to the release of the latest superhero movie or highlighting outfits that would look great for a certain upcoming concert or midnight movie can bring the right kind of attention to your business.
6. Take Your Photo Game Up a Notch - As social media continues to grow in popularity, there is an unmistakable trend towards users preferring visual content. This means photos, videos and shareable graphics almost always do well compared to any other type of post.
You don't have to be a professional photographer to get noticed, but you should definitely reconsider those shadowy selfies and free stock images you've probably been using. You can draw inspiration from anywhere, and all you need is your smartphone camera, some natural lighting and whatever fun props you can think of to create quality photos.
If you're still struggling, hold a photo contest with your group. Let them stage their best photos with your products, and award them the honor of having their photos featured in the group and on your brand's social media.
7. Play More Games - Initiating social games is one of the best ways to bring your community together. Scavenger hunts, “guess how many,” brand bingo and “ask the next friend” are all exciting, engaging games that require minimal time and effort on the part of your followers, but they can offer huge benefits to your overall group metrics.
You can award prizes for winners, or you can simply play for fun. It's usually best to do a mixture of both for variety.
8. Create Polls That Spark Conversation - “This or that” polls can be a fun, creative way to help your group bond. You can ask product-related questions, but be sure to mix in some fun ones too, such as “coffee or tea?” or “Coke or Pepsi?”
You can also leave a comment telling members to post a gif or emoji about their choice in the comments to generate more interaction.
The Sky is the Limit! When it comes to creative ideas for keeping your Facebook group engaged, you're only limited by what you can come up with. These 8 tips are a great starting point, but don't be afraid to think outside the box. And as always, don't forget to use your Facebook group to promote your text alerts sign up page!
Here are 8 Creative Tips For Keeping Your Facebook Group Engaged:
The success of your business is very tied into how you handle your social media presence. Facebook groups are especially important when it comes to promoting your product and building a team.
Because Facebook is constantly updating and adjusting its algorithms for things like advertisements and posts, it can be hard to get the most out of your time if you're still using tactics that are probably a bit outdated.
If you're worrying over a lack of engagement in your group, that can take away from letting your passion and love for what you do really shine through. To help take some of the worry and stress out of your content creation, we've curated 8 fun ways to get your Facebook group engaged and keep your business thriving.
1. Take Advantage of Live Streaming - When it first rolled out, the live video feature definitely had some bugs that needed to be worked out. However, now that the feature has been around for awhile, it's a great way to get your group excited and engaged.
If you're at an exclusive conference, for example, you can give group members a sneak peek into what's happening behind the scenes. You can also take inspiration from Reddit's extremely popular “Ask Me Anything,” usually just shortened to AMA, posts. This means you will set up a date to do a live stream and let users pick your brain on any topic for a set amount of time.
2. Ask Fun, “First Date” Questions - The best way to get people interested in what's going on is to ask them about themselves. You can use a photo to catch the reader's attention and caption it with a related question that users can answer. Questions like “What kind of breakfast cereal would you be?” and “Which Crayola color describes your personality best?” are quirky and lead to conversation-starting engagement.
When you post these questions, make sure to answer them yourself, and reply back to those who leave answers too.
3. Make Yourself a Meme - Facebook is full of memes, and they always get positive reactions. They're easy, funny, relatable and effortless to share. Don't be afraid to post funny, relevant memes to your group a few times a week.
A more creative way to use memes is by making yourself into one. Check out some of the more popular memes in your feed, and if you can, create a quick, witty caption to go with a photo of yourself. There are even simple, free “meme generator” sites that can take your text and photo and make them into a shareable image.
4. Opt for Quality Over Quantity - Lots of businesses push the idea that more posts means more activity, but that's actually not true. Your followers can get burned out pretty quickly if you're posting every day or even multiple times per day.
Instead of trying to fill up your feed with content, take a little bit of time and decide which types of posts you like to engage with the most. Aim to make three to five of those types of posts every week, and you'll most likely see people getting excited about your group again.
5. Have Fun With Pop Culture - If you can manage it, tying in your products with current events and pop culture references is a great way to get creative with your marketing. You should definitely stay away from potentially controversial topics like politics, and of course, you should exercise tact above all else, so use your best judgment here.
However, linking your energy supplements to the release of the latest superhero movie or highlighting outfits that would look great for a certain upcoming concert or midnight movie can bring the right kind of attention to your business.
6. Take Your Photo Game Up a Notch - As social media continues to grow in popularity, there is an unmistakable trend towards users preferring visual content. This means photos, videos and shareable graphics almost always do well compared to any other type of post.
You don't have to be a professional photographer to get noticed, but you should definitely reconsider those shadowy selfies and free stock images you've probably been using. You can draw inspiration from anywhere, and all you need is your smartphone camera, some natural lighting and whatever fun props you can think of to create quality photos.
If you're still struggling, hold a photo contest with your group. Let them stage their best photos with your products, and award them the honor of having their photos featured in the group and on your brand's social media.
7. Play More Games - Initiating social games is one of the best ways to bring your community together. Scavenger hunts, “guess how many,” brand bingo and “ask the next friend” are all exciting, engaging games that require minimal time and effort on the part of your followers, but they can offer huge benefits to your overall group metrics.
You can award prizes for winners, or you can simply play for fun. It's usually best to do a mixture of both for variety.
8. Create Polls That Spark Conversation - “This or that” polls can be a fun, creative way to help your group bond. You can ask product-related questions, but be sure to mix in some fun ones too, such as “coffee or tea?” or “Coke or Pepsi?”
You can also leave a comment telling members to post a gif or emoji about their choice in the comments to generate more interaction.
The Sky is the Limit! When it comes to creative ideas for keeping your Facebook group engaged, you're only limited by what you can come up with. These 8 tips are a great starting point, but don't be afraid to think outside the box. And as always, don't forget to use your Facebook group to promote your text alerts sign up page!
BELOW ARE 3 VIDEOS YOU CAN WATCH TO HELP YOU GET STARTED ON SELLING ON FACEBOOK. THE FIRST VIDEO EXPLAINS THE DIFFERENCES BETWEEN A BUSINESS PAGE AND A VIP GROUP AND WHY YOU NEED TO USE BOTH IN YOUR BUSINESS. THE 2ND ONE HELPS YOU CREATE YOUR BUSINESS PAGE AND THE 3RD ONE HELPS YOU CREATE YOUR VIP GROUP AND EXPLAINS HOW TO RUN YOUR GROUP TO MAXIMIZE SALES.
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